Subtlety has never been something the UFC does particularly well, so I suppose it’s only fitting that they approach Chuck Liddell’s forced retirement with the same lack of sensitivity and tact. According to an email sent out by the UFC earlier today, just about everything in the UFC store with the words “Chuck” or “Liddell” or “Iceman” on it is hitting the clearance rack. Consider it their way of saying, ‘Thanks for the memories, Chuck. Now help us move all your shit into storage so we can make room for the new line of Amir Sadollah baby tees.’

Is it a little cold-hearted? Yeah, but that’s life in the UFC. One day you’re on top of the world, and the next they’re giving away your signature tank tops to bewildered villagers in Africa.

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